In 2015, the Trustworthy Accountability Group (TAG) launched the "Brand Integrity Program Against Piracy" to help advertisers and their ad agencies avoid damage to their brands from ad placement on websites that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods, as well as other illicit content. Veri-Site is closely involved with this initiative, and is a validated Digital Advertising Assurance Provider (DAAP) under this program. This means that Veri-Site works with TAG members to ensure their compliance with the program.
Veri-Site tracks and provides data not only on websites involved with illicit and high-risk activity on the Internet, but also any connections these may have to other websites, individuals or entities.
This data enables our clients to make informed digital ad campaign decisions. Beyond providing the advertising ecosystem with the ability to understand where ads are being misplaced, our data can assist clients in seizing accounts wrongly holding advertising proceeds.
In this context, Veri-site prepared a study last year, titled ‘Badvertising - When Ads go Rogue', within the context of FICCI Frames (an annual global media and entertainment conference) held in Mumbai in March 2017. Click here for a copy of the study.